Markengipfel

Upcoming talk at Markengipfel 2015 by Handelsblatt Verlagsgruppe

I am giving a keynote at the Markengipfel 2015,  a conference for CMOs and brand management executives, on the 10th of March at Steigenberger Parkhotel in Düsseldorf. The conference is organized by the Handelsblatt Verlagsgruppe, a leading German business newspaper publisher, as a pre-event to the German brand award event “Marken Award 2015″ (http://www.managementforum.com/Veranstaltungen/Marken-Gipfel/Programm.php) . The title of the talk is “Digital Customer Experience – Turning Big Data into Brand Value” and will cover ongoing trends and predictions for digital business and brands and how companies can best react to them.

Markengipfel