Books

TOTAL INFORMATION RISK MANAGEMENT

Maximizing the Value of Data and Information Assets

Book CoverLearn how to set up an effective data risk management program at your organization! A step by step guide recommended by leading data management practitioners.

Written By Alexander Borek, Ajith Parlikad, Jela Webb, Philip Woodall

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MARKETING WITH SMART MACHINES

Customer Interaction in the Algorithmic Economy

53206412_high-resolution-front-cover-6140682Is your company ready for the Algorithmic Economy?

Smart Machines are poised to revolutionize the marketing profession—and fundamentally change how brands interact with consumers.

 Written By Alexander Borek and Jörg Reinold

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